Is your founder Founder Ready? ™
The Founder Readiness Level is the necessary human diligence for high-stakes capital.
Many startups fail because of the founder, not the idea. The Founder Readiness Level™ helps investors gather insight about founder leadership traits before they write the check.
The FRL assesses a founder’s psychological and leadership traits across six core areas. It’s not a personality test or a diagnosis — it’s an assessment of the founder you’re investing in (with optional coaching).
THE OFFERING
The Assessment
Video interview-based assessment designed for startup contexts. 45-60 minutes, online, secure.
The Readout
Investor receives a full report: founder’s FRL benchmarked, including key traits, strengths, blind spots, and alignment with venture needs.
Personalized Support
Book a live session to review the results with a specialist.
Investors, Accelerators, Angel Investors: let’s talk
Reach out to learn more about the assessment and how we can help you take your diligence to the next level.